Thalatheen

In Qatar, where the majority of the population is under 30, the significance of the number "thirty" is not lost. As the country marches towards its 2030 vision,

Doha, Qatar

Food and Beverages

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Food and Beverages / Specialty Food Stores / Health Food Stores

About us

In Qatar, where the majority of the population is under 30, the significance of the number "thirty" is not lost. As the country marches towards its 2030 vision, focusing on transformation, the goal is set at 30. The aim is to increase plant-based diet followers by 30 percent by 2030, recognizing the challenges of persuading an entire nation to abandon meat consumption. However, the approach is pragmatic: introducing a fast-casual vegan concept that is easy, accessible, and aligns with a clean conscience. This strategy acknowledges the cultural context while striving for a tangible shift towards sustainable dietary choices.